Every day, we strive to provide you with friendly quality service and the best shopping experience in the Hudson County area.

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We also understand that fashionable eyewear is important.  We get it!  Making you see well is a given, but looking good is our goal. 

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Our opticians can assist you with your optical needs, whether it's for designer eyeglasses or to purchase contact lenses. They are highly trained in lenses and frames and can make eyeglasses in Hoboken/Jersey City.  They can help you select proper eyewear based on your vision and lifestyle needs.

Designer eyewear made affordable.  

We carry Prada, Tom Ford, Coach, Tory Burch. Ray Ban, Gucci and much more.  We take pride that we offer the largest selection of brand name eyeglasses in Hudson county.  Our prices are fair and affordable.  Just bring in your prescription or get an eye exam with our eye doctor.  We look forward to making you see your best today!